Source: developed by a former Canadian spy: Shane Parrish

“One of the great gift of sports is learning how to fail in public.

People never go to the gym because they’re scared of looking stupid, never share their writing because they’re scared of judgment, never open their heart because they’re scared of rejection.

Sports train you to face your fear.” – James Clear

Bessemer Venture Partners – https://cloudindex.bvp.com/companies

Any human action starts with a feeling (conscious or unconscious).

1. Feeling something is right, wrong or different (intention)
2. See something new or differently (attention)
3. Think about the impact to act or not (decisioning)
4. Take action (or not)

Let’s take it back to 1943 in World War II. The US Military are suffering severe losses of their bomber fleet from German air defence. When examining the damaged aircraft, the Americans conclude that armour needed to be added to the areas of the plane that were most hit.

Enter Abraham Wald. Wald was a member of the Statistical Research Group (SRG) at Columbia University where he applied his statistical know-how to military problems. He proved that the US Military reached the wrong conclusion…

The military were only considering aircraft that had survived the missions and returned home. Aircraft that were shot down weren’t able able to be studied and thus ignored. He argued that armour must be added to the least hit areas of the aircraft instead.

1. Insider vs Outsider?
2. Novel Product vs Innovate Existing Product?
3. Universal focus vs Sharp focus?
4. Hot trend vs under the radar?

Source: Bessemer Venture Partners – https://www.bvp.com/atlas/a-brainstorming-framework-for-aspiring-founders

	In reality, you’re heading in the right direction	In reality, you’re totally lost
You believe you’re heading in the right direction	No need to change anything – just keep doing what you’re doing, and you’ll get to the conference hotel	Just keep doing what you’re doing, and you’ll eventually drive your rental car directly into the sea
You believe you’re lost	Alas!  You spend 5 whole minutes of your life pulling over and asking for directions you didn’t need	After spending 5 minutes getting directions, you’ve got to turn around and drive 40 minutes the other way.