This blog is my attempt to record for my kids (and those that might be interested) the "first principle" lessons I've learned in life. I define "first principle" as those truths that remain regardless of situation, environment or timing. As I'm human, I will inevitably make mistakes in assessing and capturing these. That's the first first principle. ;-)
There will be times when you are stuck in a negotiation, and all other things are failing. That time you need to use the word called ‘FAIR’. Like ‘Is it fair’?
As a negotiator, you should strive for a reputation of being fair. Your reputation precedes you. Let it precede you in a way that paves success.
First princples 
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