People don’t have short attention spans:
- They finish 3 hour Joe Rogan episodes.
- They binge 14 hour shows.
- They have short consideration spans: They must be hooked quickly.
Point: Don’t fear making great, in-depth content. But, ensure your first minute is incredible.
(I realized this after noticing friends put up with bad TV shows. We’re really bad at abandoning shows. I went way too far into The Walking Dead.)
Source: Julian Shapiro
First princples 