Super apps

Super apps. Mobile commerce has exploded over the last decade, thanks in part to a host of payment and checkout services that have made it easier for consumers to shop on their phones. On the back of this upswing, companies enabling payments (among others) are layering on additional money management features and services to drive growth and keep users around. Asia has been a hotbed for this trend, with a number of digital wallets here evolving into successful one-stop-shop super apps. We look at how super apps will be the dominant fintech strategy of the next decade.