But what is integrity? At the risk of oversimplifying it, integrity is all about keeping your word. You do what you say you are going to do. When teams operate with integrity they become more powerful; provided teams are committed to a shared intent and shared perspectives because they are delivering on their promises.
Chris McGoff, who wrote The Primes – says:
“integrity is not based on value or morals. It is based on honoring and keeping your word. When people choose to operate in integrity, their words about the future cause the future. People trust them. They reach a level of performance that otherwise would be unattainable.”
Taking it even further, Chris takes a firm approach to integrity by stating that it is all or nothing: “The rule is that there are no small or big promises; there are only promises. And promises will be kept.”
First princples 