This blog is my attempt to record for my kids (and those that might be interested) the "first principle" lessons I've learned in life. I define "first principle" as those truths that remain regardless of situation, environment or timing. As I'm human, I will inevitably make mistakes in assessing and capturing these. That's the first first principle. ;-)
Reflecting back, digital transformation is easily over complicated and confused with too many things.
Start with the customer, work back to understand the customer experience across the different customer journeys across marketing, website, app, and shop.
Once you understand this in tangible specific detail (this is the key), the rest is obvious.
First princples 