Insta culture…

The ambitious youth and retail therapy are in cahoots. They always have been, but Instagram has created a new culture of glitzy moments, where young people channel Kardashian lifestyles in miniature – all for a carefully curated grid photo.

Check #luxury and #luxurylifestyle and you’ll find 200 million posts, compared to just 7 million for the top ten #cheap hashtags combined.

UCAS 2022 student report