Check Instagram for the 3.5 million posts tagged theartofslowliving, or TikTok for 2 million views on #nesting videos. And type ‘how to maintain a slower…’ into Google and it’ll finish it for you – ‘…slower pace of life after lockdown.’ Plus 5 million answers…
All this ‘slow living’ talk is a reminder of the worldwide Hygge boom in 2016 – the Danish concept of cosiness and contentment. It was a big deal for a while (Dunelm probably agrees) but a few years later, it had all but disappeared as a trend. That is until it spiked again during the pandemic winters. You’ll also see booms for ‘mindfulness’ in January 2020, and ‘nesting’ in May 2020 and April 2021.
First princples 