Source: Scalable Capital – 7 Questions every CEO should ask themselves every 30 days.
The Great Question: What is the one big thing that, if accomplished, would have the most significant impact in my business and render the need for other seemingly-important projects unnecessary? (NOTE: This question was inspired by the book, The One Thing)
The Gut-Punch Question: Why are our ideal prospects NOT buying from us? Is the offer unclear or unappealing? Are we trying to sell it to the wrong person?
The Intensity Question: In what areas of my life can I double my intensity? What about 10X?
The Procrastination Question: What are three things I haven’t started because I’m pursuing perfection? What are a few steps I could take today?
The Enemy Question: If I was competing against myself, what chinks in the armor would I exploit? How would I put a massive dent in my own brand?
The Pragmatic Question: Is our strategy not working because the strategy is bad, or is it not working because we are incapable of executing this strategy due to constraints we cannot resolve at this time?
The Zero-Base Question: Knowing what I know now, if I could start all over again, what changes would I make to my business model? What is preventing me from making those changes?
First princples 